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The Specific Introduction About Digital Printing

Digital printing is a new innovation in the printing industry, compared with the traditional printing, has a lot of obvious advantages, green pollution-free, small batch production, in line with personalized consumer demand, print out the product of good quality, clear pattern, save.The following describes the concept of digital printing and development process, the current market conditions, the latter part of the market forecast three aspects.



1,The concept of digital printing and development process
Today we talked about the digital printing of textiles, usually digital inkjet printing, the basic working principle and inkjet printer similar, that is, through a variety of digital means, such as scanners, digital cameras, etc. will be printed on the computer input, the professional The image software and color separation software after editing, by the computer control nozzle directly to the dye spray to a special pre-treatment of textile fabrics, access to high-precision patterns, and then after the corresponding treatment, as finished printing fabric.

At the beginning of this century, with the digital printing market matures, Europe and the United States and other traditional printing machine manufacturers began to pay attention to professional textile digital printing machine research and development, and launched the first generation for industrial production of high-speed digital printing machine, like the United States Dupont DuPont's Artistri, the Netherlands Stroke Amethyst, Italy Reggiani Meijian's Dream, Japan ICHINOSE East extended 2020 and other models, are specifically designed for textile printing and manufacturing models, these professional textile digital printing machine whether in the Performance and speed has been completely beyond the advertising inkjet machine modified small printing machine.

Digital printing process in China's development time has been 20 years, the last century 90's, one after another industry professionals on digital printing technology and equipment research and development. In 2000, Hangzhou Honghua (ATEXCO) Digital Technology Co., Ltd. launched China's first digital printing machine, a Chinese textile digital printing development milestone. In the national policy of active support, Honghua digital has been rapid development, to promote China's digital printing industry has made tremendous contributions to the development. In 2007, the company introduced a new generation of Vega 3/6 series of high-speed digital printing machine, can use 4 to 8-color ink, the theoretical speed of up to 400 square meters / hour.

But we should also see that China's digital printing industry has long been in disorderly competition, low level hovering situation, by the inkjet machine restructuring low-speed digital printing machine low prices, simple production process, product profits. In 2005 around, there was a wave of investment in digital printing climax, many do not have the experience of professional textile printing business, personal investment to buy such low-speed machine, that is, textile digital printing production. As the quality varies greatly, the market price is also very chaotic, resulting in digital printing once in the industry caused by the quality of the process is unstable, the equipment depreciation is fast, the high risk of investment risk. According to statistics, as of 2010, the Chinese mainland digital printing production of about 50 million square meters / year, digital printing production accounted for the total printing production (15 billion square meters / year) ratio of less than 1%. Equipment, about 800 Taiwan, mainly by the portrait inkjet machine improved from the low-speed printing machine, such equipment more use of true-grade nozzle, ink and more to 4-based color. Speed ​​20 to 50 square meters / hour.

The past two years, with the guidance of national industrial policy and the market demand for high-quality digital printing textiles continue to increase, on behalf of the international advanced level of high-speed digital printing machine in the mainland has a rapid promotion. Such as Italy Reggiani (US good) company's industrial high-speed digital printing machine ReNOIR, Italy MS's JPK series, and Austria Zimmer's COLARIS and other models. This type of imported high-speed digital printing machine speed can reach 400 square meters / hour or more, the general use of 8-color ink, the normal print resolution of 300 ~ 800dpi or so, the nozzle used in Japan Kyocera (Kyocera), Seiko (Seiko), EPSON 3rd generation industrial grade nozzle. Such high-end models represent the highest level of today's global digital printing machine, but also to our level of digital printing equipment has made great progress.


2 Digital printing current market conditions
As a high energy consumption, high pollution of the traditional printing and dyeing industry in Europe and the United States market has quickly turned to digital printing process, backward printing and dyeing production capacity has been a lot of transfer to the Asia-Pacific, South America and other developing countries. But the emergence of digital printing process, to Europe and the United States of printing and dyeing enterprises have brought a huge turn for the better. At first, digital printing as a means of proofing and small batch production in Europe and the United States some focus on fine production of printing and dyeing enterprises to promote. With the continuous maturity of the process equipment and the gradual decline in the cost of digital printing technology has been as a large-scale production of mature technology in Europe and the United States market is widely used. It is understood that the current printing and dyeing enterprises in Europe have stopped adding traditional printing and dyeing processing capacity, which flat network production line due to complex operation, slow production, has been basically eliminated, its market share is basically replaced by digital printing. However, with the high-speed digital printing equipment innovation, traditional printing market share will be constantly compressed, and now Europe and the United States additional printing capacity is almost all of the new production capacity for the printing of high-speed printing equipment, Digital printing.

Data show that in 2012 the global printing industry output of about 30 billion square meters / year, the annual output value of about 165 billion US dollars, the average annual growth rate of about 1 to 2 percent. According to the latest SmithersPira research report "Digital Printing 2017 Outlook" introduction, digital printing from 2009 to 2012, the annual growth rate of 23%, and the future to accelerate the development trend. It is expected that by 2015, the total output of digital printing fabrics will reach 25 to 30 billion square meters / year, of which the fastest growing digital printing in Europe, 2013 digital printing production has accounted for 40% of the total annual printing production. Figure 2, we can clearly see that as the traditional printing and dyeing industry, the most concentrated in the Asian region (China, India, Southeast Asia), the United States and the United States, the United States, the United States, , In the development of digital printing is far behind the European and American countries. For example, one of Europe's largest printing companies in Germany KBC company, 80s of last century to China to open a joint venture, due to poor management to return to Europe, in recent years with digital printing technology to re-rise, the company has more than 20 high-speed digital printing Machine, digital printing processing capacity in Europe second to none. Spanish printing giant Athenea company was founded in 1976, initially as a little-known small printing business, the face of large-scale printing and dyeing enterprises in Europe technical barriers and low prices of Asian companies competition, the company can only be caught in the market stuck. 5 years ago the company to digital printing transformation, the use of the United States and good company (Reggiani) ReNOIR 3.4 meters wide digital printing machine flexibility and rapid response capability, combined with their own excellent design concept, Athenea not only in the original advantage of the home textile market Innovation and great success, but also in the rapidly changing apparel fabric market benefit a lot. At present the company's digital printing capacity has more than 300 million meters / year.

3 Digital printing market application and forecast
Why can digital printing at the beginning of the people get the favor of many people of insight, and in recent years to achieve rapid development, because it conforms to the needs of the future development of the market. Now the textile market, especially the printed fabric market, the market is changing rapidly. In order to obtain a higher profit margins, all suppliers are in the pursuit of the shortest supply chain and the fastest delivery time. In order to reduce the trade risk, the order quantity is decreasing. Manufacturers must meet customer requirements, with better design, better quality, faster delivery times to win customers. Once the time to miss, will bear the price loss or even cause a lot of backlog.

Digital printing process of high quality and flexible production characteristics, very consistent with the future development trend of the printing industry, so that the traditional industry burst into a new vitality. At the same time, many companies can rely on their own excellent design ability to improve the value of the product, which also makes digital printing in recent years, the market has a rare high-margin industry. Attracting a lot of other sectors of the investors have set foot in the field of digital printing.

As a traditional printing alternative technology, digital printing has been widely used in clothing, home textiles and other fabrics of printing, can be applied to cotton, wool, silk, linen, polyester, nylon and other fibers. Today, combined with the new features of digital printing, new features have produced some new applications.

High-end digital printing machine can achieve high-definition graphics printing, up to 2400dpi, and can achieve the precise positioning of the pattern. The use of digital printing, you can print out the "fake real" yarn-dyed pattern, in the visual effects can be completely with the yarn-dyed fabric comparable to the use of this process can greatly reduce the part of the yarn-dyed fabric clothing such as shirts, ties and other production costs. At present, domestic customers have been using digital printing machine professional imitation dyed fabric.

In the field of embroidery, through high-precision fabric scanning, pattern recognition, the color drawing on the embroidery fabric fabric on the precise alignment. This new technology not only achieved jacquard, embroidery layering, but also reflects the digital printing of the characteristics of the printing and fast. Hangzhou Honghua 2011 has developed a digital image printing machine with automatic digital printing function, put into the cross stitch market has achieved great success. Just a year sold more than 200 sets of equipment, sales income of 210 million yuan.

In the field of personalized clothing, customers will print patterns and cutting line at the same time print, so sewing out of clothing, printing patterns and the whole garment seamless, like a piece of perfect handicrafts.
With the emergence of a variety of new ink, digital printing for the scope of the material is also expanding. Such as the emergence of high-energy disperse dye ink, so that the dye resistance to sun, washable, sweat color fastness increased significantly. With this ink, digital printing can be applied to the field of automotive interior, so that stereotyped car interior becomes gorgeous.
Traditional UV ink due to large viscosity, coarse particles, not suitable for inkjet printing. The new UV ink is not only fluent and has a better fixability. At present, the European users have digital printing applications in ceramic building materials and furniture veneer and other products for customers to produce a unique personality of household products.

With the advent of 3D printing technology, I believe in the near future, with three-dimensional printing effect of the fabric will become a new fashion.

High-energy consumption, high energy consumption, excess capacity of traditional textile printing technology, the market space is gradually shrinking, the current Europe and the United States, Japan and other developed countries and regions, relying on technical strength and information technology applications have been out of the traditional printing and dyeing "three high and one low" Consumption, high pollution, high emissions and low added value). Digital inkjet printing technology has greatly accelerated the traditional textile printing industry change process for the production of high quality, high value-added printing textiles to provide a technical means, while its dye on demand printing technology features, significantly reduce the consumption of the production process And pollution, more responsive to the green sustainable development trend of sustainable economy. With the rapid growth of high-speed digital printing process, with the continuous reduction of production costs, the rapid growth of market orders, we expect the next few years will be China's digital printing development of the golden age, will give investment in digital printing of people of insight Bring great returns.





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